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NEURO MARKETING

EYES VS NOSE

Isn’t it amazing how a dash of invisible scent molecules is able to transport you right back into a childhood visit to your grandparents? Or how the delicious aroma of freshly baked bread seems to lure you into that little bakery around the corner – despite your strict low-carb diet? Scent is perhaps the most ancient and automatic way through which humans make sense of the world.

Smell influences choice, influences thoughts and emotions during shopping, influences memory, scent awareness reinforce brand effectiveness.

Eyes receive 34GB of information every day! Advertisements and intense visual stimuli confuse consumers. Instead, the use of targeted aroma directly attracts their attention by creating feelings and influencing their mood.

“The pleasant smell at the point of sale positively affects the consumer, the tendency to enter, buy and stay longer in that place.“
Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors“, JOURNAL OF MARKETING, Vol. 50, 1996, pages 67-80.

“84% of the public proved more likely to buy or enjoy the products when they were in a fragrant place. In the same survey, many of the respondents would pay a 10% -15% higher price for the product. “
PHILIP KOTLER & Lindstrom Martin, “Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound“, New York, NY: Simon and Schuster, 2005.

Access subconscious in just 1 second.

“The smell is directly linked to the brain’s limbic system, controlling feelings and behaviors, and plays an important role in memory and learning functions.“
Richard Axel and Linda Buck won the 2004 Nobel Prize in Physiology and Medicine with their research “Odorant receptors and the organization of the olfactory system“ (1991).

“75% of emotions is created through smell!“
Bell. S., & Bell, C.P., “Future Sense: Defining Brands through Scent” The Journal of Marketing Society 38, Autumn, 2007

Scent Marketing is the study, analysis, diagnosis and application of the appropriate multi-flavor aroma, which strengthens the emotional bonding between consumers and the brand. Scent Marketing is a key pillar of communication strategy for every successful business.

BENEFITS

  • Differentiation from competition
  • Prolonged stay for consumers in the space
  • Customers’ emotional bonding with the brand
  • Easily recognizable
  • Perfumes multi – applications benefit consumers

Smells can evoke memories.

First-time scents merit a unique status in our brains! The first pairing or association between an object and a smell had a distinct signature in the brain, activity in two brain regions, known as the hippocampus and amygdala, together render a distinct memory “as special”.

WE CREATE UNIQUE FRAGRANCES FOR EACH BRAND BASED ON ITS VALUES AND CHARACTERISTICS.

We combine space features, target audience and goals of each brand in order to create the perfume that expresses the brand itself.

Each fragrance can cause different feelings based on the ingredients. The consumer’s behavior and mood differs using different perfumes.

We analyze the business personality and provide a specific olfactory proposition that expresses the brand features and supports them vigorously vis-à-vis its audience. The targeted proposal goal is to:

Offer a unique consumer experience

Enhance brand loyalty

Differentiate the brand from its competitors

Be indelibly imprinted in the memory of its audience

IN THIS WAY, THE BRAND WILL FULLY EXPRESS ITS AUDIENCE AND THE AUDIENCE WILL CONSTANTLY SEEK THAT BRAND.

The fragrance as a promotional tool

We can enhance the promotion of a product by applying the appropriate aroma notes on that specific product. We participate in the promotion of products and services over specific times and durations, employing different methods.

  • We create multiple fragrance zones in spaces
  • We create specific perfumes to promote products
  • We have advanced technologies to implement promotions
  • We take over spaces from 30sqm to 100.000sqm
  • The application can last from 1 min to months

We have a huge bank of over 50,000 flavor ingredients that can make millions of olfactory suggestions.

The huge variety in the categories of the final proposals can offer to brands and businesses the one that suits them best.

Our know-how

The average person is exposed to up to 5,000 ads a day. How can you get customers to remember your brand with all this clutter?

The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning. In fact, you are 100 times more likely to remember something that you smell than something that you see, hear or touch.

By working with leading perfumeries and expert perfumers, we have access to global perfume developments and create trends in the field of aromatology & neuro-marketing.

Our methodology includes three main stages:

  •  …research and profound study of the brand
  •  …diagnosis of the needs of the brand
  •  …applying olfactory ideas using advanced technologies

With our advanced technologies, we achieve the best results for each space, tailored to the needs, by taking into consideration significant parameters such as opening days, peak hours, number of employees and customers, air flow, internal temperature etc.

Our work is based on three pillars:

  •  …diagnosis of the needs of each space
  •  …application of products & services
  •  …monthly renewal of the services offered in a consistent & professional manner

Before you know it, your brand will be top of mind, and the aroma you detect will be the sweet smell of success!